The Complete Digital Marketing Course - 12 Courses in 1 (updated 7/2022)

Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

What you'll learn
Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Get Hired as a Digital Marketing Expert
Work From Home as a Freelance Marketer
Requirements
No experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Description
Join 500,000+ students in the best-selling digital marketing course on Udemy!With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!Learn By DoingThe course is hugely interactive with projects, checklists & actionable lectures built into every section.Learn step by step how to market a business online from scratch across all the major marketing channels.Follow the steps on screen to get results at work, for own business or for your digital marketing clients.12 Courses in 1Covering 12 major online marketing topics and comprising of 20+ hours of clear cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover:Market Research. Ask 3 simple questions to validate your business idea.WordPress. Build a world-class website in 1 hour without any coding.Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.Copywriting. Write sales pages that make the cash register ring!SEO (Search Engine Optimisation). Get free traffic to your website with SEO.YouTube Marketing. Drive traffic & sales with simple "how to" videos.Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).Linkedin Marketing. Go viral on Linkedin and 400x your connections.App Marketing. Discover 43 Ways To Promote Your App.Google Adwords. Avoid common mistakes and set up profitable campaigns first time.Facebook Ads. Make money with Facebook Ads without spending a fortune.Google Analytics. Improve your marketing with Google Analytics data.By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.All the strategies, tips and tools recommended are either free or very cost effective.You'll Also Get:✔ Lifetime Access to course updates✔ Fast & Friendly Support in the Q&A section✔ Udemy Certificate of Completion Ready for DownloadDon't Miss Out!Every second you wait is costing you valuable leads and sales.This courses come with a 30 day money-back guarantee - so there's no risk to get started.Go ahead and hit the "take this course" button to start growing a business online today!

Overview

Section 1: Introduction

Lecture 1 Course Overview

Lecture 2 Course Notes & Resources

Lecture 3 FAQ's

Lecture 4 Tip to Finish the Course in Half the Time

Lecture 5 Digital Marketing Demystified in 5 Mins!

Lecture 6 5 Best Digital Marketing Tools to Grow a Business

Section 2: Market Research

Lecture 7 Market Research Intro

Lecture 8 How to Find a Hungry-to-Buy Audience with 3 Simple Questions

Lecture 9 How to Get Responses to Your Survey

Lecture 10 How to Analyse Your Survey Results

Lecture 11 How to Get Valuable Feedback Without Sending a Survey

Lecture 12 Market Research - Assignment

Section 3: Make a Website

Lecture 13 Why Use Wordpress vs. Wix, Weebly etc?

Lecture 14 WordPress.com vs.WordPress.org

Lecture 15 How to Make a Website in 10 Mins - Simple & Easy!

Lecture 16 How to Set Up Your Business Email in 5 Mins

Lecture 17 How to Add Your Domain Email to Gmail

Lecture 18 How to Activate Your Free SSL Certificate in 1 Click!

Lecture 19 How to Verify WHOIS Information[IMPORTANT]

Lecture 20 Assignment - Set Up a Website

Section 4: Email Marketing

Lecture 21 Why Market Your Business with Email?

Lecture 22 How to Create a Mailchimp Account for FREE

Lecture 23 SOLVED: Can I just use GMAIL to send emails instead of Mailchimp?

Lecture 24 How to Add Opt-Ins & Pop Ups to Your Website for Free

Lecture 25 How to Write Email Subject Lines That Get Opened

Lecture 26 How to Create a Email Campaign with Mailchimp

Lecture 27 Email Marketing Analytics

Lecture 28 Assignment - Email Marketing

Section 5: Copywriting

Lecture 29 What is Copywriting?

Lecture 30 The “AIDA” Formula

Lecture 31 11 Tips for Writing Magnetic Headlines

Lecture 32 How to Flip Features Into Benefits

Lecture 33 5 Tips to Create an Irresistible Call to Action (CTA)

Lecture 34 How to Write Like Your Customers Talk

Lecture 35 Assignment - Copywriting

Section 6: Search Engine Optimization (SEO)

Lecture 36 Introduction to SEO

Lecture 37 An Overview of SEO

Lecture 38 5 SEO Metrics to Measure SEO Performance

Lecture 39 How to SEO Optimise Your Homepage

Lecture 40 How to Add Your Website to Google Search Console

Lecture 41 How to Improve Website Performance & Speed

Lecture 42 How to Take the Google Mobile Friendly Test

Lecture 43 How to Do Keyword Research: Steps & Strategy

Lecture 44 How to Quickly Brainstorm 1000's of Keyword Ideas

Lecture 45 How to Narrow Down Your Keyword List (Updated)

Lecture 46 How to Assess Keyword Competition & Choose Target Keywords

Lecture 47 How to Write Title Tags Search Engines Love

Lecture 48 How to Skyrocket Clickthrough Rate with Meta Descriptions

Lecture 49 How to Appear in the Google Image Search Results

Lecture 50 Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

Lecture 51 The Types of Backlinks That Really Matter and How to Get Them

Lecture 52 How to Maximise Links for Your SEO Campaigns

Lecture 53 How to Create Content That Generates Links & Social Shares on Autopilot

Lecture 54 How to Leverage Authority Websites and Top of the Search Results

Lecture 55 The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships

Lecture 56 Student Q&A #1

Lecture 57 Student Q&A #2

Lecture 58 Local SEO: How to Rank Your Local Business in Google

Lecture 59 Assignment - SEO

Section 7: YouTube Marketing

Lecture 60 YouTube Marketing Overview

Lecture 61 How to Create a YouTube Channel (Personal or Brand)

Lecture 62 The Best YouTube Tool Ever Made

Lecture 63 How to Increase YouTube Subscribers by 400%

Lecture 64 YouTube Marketing - 3 Simple Strategies

Lecture 65 Video Gear - What I Use

Lecture 66 How To Record and Edit Your First YouTube Video

Lecture 67 How to Find Video Ideas with Competitor Analysis

Lecture 68 How To Find Video Ideas With Keyword Research

Lecture 69 How To Rank Videos Higher With YouTube SEO

Lecture 70 How to Add Custom Thumbnails To Get More Views

Lecture 71 How to Make Eye-Catching Thumbnails for FREE

Lecture 72 How to Make a YouTube Banner for Free

Lecture 73 How To Add YouTube Cards To Get More Views

Lecture 74 How to Add YouTube End Screens to Get More Views

Lecture 75 How to Use YouTube Comments to Get More Views

Lecture 76 How To Monetize Your YouTube Channel

Lecture 77 How to Use YouTube Analytics to Get More Views

Lecture 78 Assignment - YouTube Marketing

Section 8: Facebook Marketing

Lecture 79 Why Market Your Business on Facebook?

Lecture 80 Facebook Page Setup

Lecture 81 Facebook Icon & Cover Image

Lecture 82 Facebook - What to Post?

Lecture 83 8 Tactics To Get Your First Page Likes

Lecture 84 Secret Way to Boost Page Likes

Lecture 85 Facebook Competitions / Contests

Lecture 86 Facebook Groups

Lecture 87 Facebook Live

Lecture 88 Manage Multiple Facebook Pages

Lecture 89 Facebook Comments & Reviews

Lecture 90 Update: Facebook Reviews are Now Recommendations

Lecture 91 Facebook Insights

Lecture 92 Solved: What's the difference between like/follows, fans/followers?

Lecture 93 Assignment - Facebook Marketing

Section 9: Twitter Marketing

Lecture 94 Twitter Marketing - What You Will Learn?

Lecture 95 Twitter Profile Setup

Lecture 96 Twitter Accounts to Follow

Lecture 97 Twitter Profile Optimisation

Lecture 98 Twitter Features

Lecture 99 Twitter - What to Post?

Lecture 100 Twitter Followers

Lecture 101 Twitter Hashtags

Lecture 102 Twitter Polls

Lecture 103 Pinned Tweets

Lecture 104 Twitter Customer Acquisition

Lecture 105 Twitter @Mention Influencers

Lecture 106 Twitter on Your Website

Lecture 107 Twitter Analytics

Lecture 108 Assignment - Twitter Marketing

Section 10: Quora Marketing

Lecture 109 Why Market Your Business on Quora?

Lecture 110 Quora Marketing Strategy

Lecture 111 Quora Account Setup

Lecture 112 Quora Account Optimisation

Lecture 113 Build a List of Questions to Answer

Lecture 114 Solved: Why is Quora hiding the question stats field?

Lecture 115 Format Your Answers for Maximum Clicks

Lecture 116 Quora Promotion

Lecture 117 Find Blog Post Ideas with Quora

Lecture 118 Quora Business Page Setup

Lecture 119 Quora Analytics

Lecture 120 Assignment - Quora Marketing

Section 11: Google AdWords / Ads

Lecture 121 Why Market Your Business with Google Ads?

Lecture 122 How Google Ads Works

Lecture 123 Analyze Your PPC Competition

Lecture 124 Google Ads Account Setup

Lecture 125 Select the Right Campaign Type

Lecture 126 Target Your Audience

Lecture 127 Determine Bids & Budgets

Lecture 128 Advanced Campaign Settings

Lecture 129 Choose Profitable Keywords

Lecture 130 Write Ads That Grab Attention

Lecture 131 Assignment - Google Ads

Section 12: Google Analytics

Lecture 132 Introduction

Lecture 133 Google Analytics Glossary - Top 50 Terms

Lecture 134 Google Analytics Overview

Lecture 135 Google Analytics Demo Account

Lecture 136 How to Set Up Google Analytics & Install the Tracking Code On Your Website

Lecture 137 Update: How to Setup & Install Google Analytics 4 + Workaround

Lecture 138 How Google Analytics Works

Lecture 139 How to Add Backup Views

Lecture 140 How to Add Filters to Reporting Views

Lecture 141 How to Set Up Goals in Google Analytics

Lecture 142 How to Set Up Ecommerce Tracking in Google Analytics

Lecture 143 Main Tools for Analysis

Lecture 144 How to Analyse Real Time Reports

Lecture 145 How to Analyze Audience Reports

Lecture 146 How to Analyze Acquisition Reports

Lecture 147 How to Analyze Behaviour Reports

Lecture 148 How to Analyse with Segments

Lecture 149 How to Track Marketing Campaigns with Campaign Tagging

Lecture 150 Campaign Tagging Example

Lecture 151 How to Use Benchmarking Reports to Grow a Business

Lecture 152 How to Set Up Custom Dashboards for In-Depth Analysis

Lecture 153 How to Set Up Event Tracking in Google Analytics

Lecture 154 Goal Value: Rule of Thumb for Assigning Dollar Amounts

Lecture 155 How to Set Up Custom Alerts For Traffic Spikes/Drops

Lecture 156 How to Remove Spam Traffic from Google Analytics

Lecture 157 Use Machine Learning to Understand Your Data (Analytics Intelligence)

Lecture 158 How to Manage Multiple Google Analytics Accounts

Lecture 159 How to Link Google Adwords to Google Analytics

Lecture 160 Assignment - Google Analytics

Section 13: Instagram Marketing

Lecture 161 Instagram Business Account Setup

Lecture 162 Follow These Instagram Accounts

Lecture 163 Instagram Profile Image

Lecture 164 Instagram Bio

Lecture 165 Instagram Content Creation

Lecture 166 Instagram Reposting

Lecture 167 Instagram Followers Hack

Lecture 168 Instagram Hashtags

Lecture 169 Instagram Stories

Lecture 170 Instagram @Mention Influencers

Lecture 171 Instagram Spam

Lecture 172 Instagram Analytics

Lecture 173 Shopping on Instagram (New Feature)

Lecture 174 Next Steps

Section 14: Pinterest Marketing

Lecture 175 Why Market Your Business on Pinterest?

Lecture 176 Pinterest Account Setup

Lecture 177 Pinterest Accounts to Follow

Lecture 178 Pinterest Account Optimisation

Lecture 179 Pinterest Account Verification

Lecture 180 Pinterest Boards

Lecture 181 Pinterest Followers

Lecture 182 Pinterest Chrome Extension (Free)

Lecture 183 Pinterest Graphics

Lecture 184 Next Steps

Section 15: LinkedIn Marketing

Lecture 185 Linkedin Account Setup & Optimisation

Lecture 186 Linkedin Connections Hack

Lecture 187 Linkedin InMail Hack

Lecture 188 Linkedin Viral Posts

Lecture 189 Linkedin Blog Traffic

Lecture 190 Linkedin Groups

Lecture 191 Linkedin Company Page Setup

Lecture 192 Linkedin Ad Credits ($50 Free)

Lecture 193 Next Steps

Section 16: Facebook Ads

Lecture 194 7 Keys to Facebook Advertising Success

Lecture 195 Facebook Success Stories

Lecture 196 How to Set Up An Advertising Account

Lecture 197 Boost Posts vs. Ads Create Tool vs. Power Editor - Updated

Lecture 198 Key Ad Policies (Facebook & Instagram)

Lecture 199 Facebook Ad Structure

Lecture 200 Create Your First Ad - Choose a Campaign Objective

Lecture 201 Targeting by Location & Demographics

Lecture 202 Targeting By Interests

Lecture 203 Targeting By Behaviours & Connection

Lecture 204 Ad Placements

Lecture 205 Budgets

Lecture 206 Ad Creative

Lecture 207 Tips to Write a Winning Ad

Lecture 208 Place Ad Order

Lecture 209 Key Advertising Terms

Lecture 210 Ad Reporting

Lecture 211 How to View Your Billing Summary

Lecture 212 Facebook Pixel

Lecture 213 How to Install the Facebook Pixel for Apps

Lecture 214 Website Custom Audiences

Lecture 215 Email List Custom Audience

Lecture 216 Page Engagement Custom Audiences

Lecture 217 Video Views Custom Audience

Lecture 218 Lookalike Audiences

Lecture 219 Page Likes With Custom Audiences

Lecture 220 Video Ads

Lecture 221 Lead Ads

Lecture 222 Instagram Ads

Lecture 223 Dynamic Ads For Ecommerce

Lecture 224 Collection Ads for Ecommerce

Lecture 225 Canvas Ads

Lecture 226 Offer Claim Ads

Lecture 227 Local Awareness Ads - Updated

Lecture 228 Event Response Ads

Lecture 229 Power Editor

Lecture 230 Easy Split Testing with Power Editor

Lecture 231 Bulk Manage with Power Editor

Lecture 232 Business Manager

Lecture 233 Solved: Do I need to use Business Manager?

Lecture 234 Business Manager - Roles & Permissions

Lecture 235 Custom Conversions and Standard Events

Lecture 236 Facebook Marketing Partners (FMP's)

Lecture 237 How to Start a Facebook Ads Business

Lecture 238 Next Steps

Section 17: App Marketing

Lecture 239 App Store Market Research

Lecture 240 43 Ways To Promote Your App

Lecture 241 Facebook Ads : App Install & Enggagement Ads

Lecture 242 Google Ads : App Install & Engagement Ads

Section 18: Old Content

Lecture 243 Access Old Content

Section 19: Conclusion

Lecture 244 You've Done It! …12 Key Takeaways from This Course

Lecture 245 How to Get Your Certificate of Completion

Lecture 246 Sale Now On - Best Selling Udemy Courses

Pre launch business owners who don't know where to get started,Website owners who are struggling to get traffic and sales,Anyone looking to add highly paid skills to their CV