The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business

In her new book, Lindsey Wigfield explains how the secret to your success is your expertise. No matter the industry, it’s your expertise that makes your company stand out and attract customers. In this book, she will show you how to use your wisdom to attract customers, establish trust, and generate leads for your business for years to come.
Wigfield writes, “A credible online presence is the biggest asset that any organization can have. An investment in your online presence will generate a return at all hours of the day and all days of the week, even holidays. Your business will generate leads naturally because customers are finding you when they conduct research or browse social media. Additionally, your company's reputation is transferable, which means when it comes time to sell your business, you’ll have a wider selection of buyers driving up the price of the company you built.”
Readers (or those on the fence) are encouraged to join the “The Credible Brand” Facebook Group, where you can ask any marketing-related questions, receive free resources, and participate in live discussions and training.
The Perfect Book for Business Owners Who Want to Create a Strong, Cohesive Online Presence and Build a Company for Long-Term Success
The Credible Brand is the essential guide for entrepreneurs who want to create a business that will thrive for years to come. This book provides clear, step-by-step instructions on how to build a successful brand. You'll discover how to craft an effective marketing strategy and create compelling content that will attract customers and keep them coming back for more.
Learn what tasks you can outsource to free up your time - without sacrificing quality or customer experience. The lessons inside are invaluable, and with this book in your arsenal, you'll be ready to take on anything.
If you're ready to take your business to the next level, pick up a copy of The Credible Brand today!
What others are saying:
“Even as a brand designer, I appreciate and respect that achieving clarity and curating a strategy for your brand comes first. If the foundation is laid correctly, then a logo, website, and other visuals that help to tell your story are going to be more easily created. I always tell clients that your brand is the consistent and cohesive experience that you give someone, but it can’t provide one if you don’t know what to say, how to say it, and who to say it to. Lindsey helps you to answer each of these questions.
I want to call this book the “branding bible!" Like an “all-in-one, one-stop-shop” it truly covers all aspects of marketing in the online space of today’s digital world. Anything that a business owner could or should learn about building a professional and legitimate business (and one that is taken seriously) can be found inside - from social media to email marketing to blogging to website design to SEO and beyond. Lindsey leaves no stone unturned.
The content outlined throughout this book is honest and straightforward. Lindsey does a fantastic job of breaking down countless (but crucial) details into easily digestible chapters that aren’t overwhelming and are easy to understand, even for someone new to entrepreneurship.
In the marketing world, there are a variety of approaches to take and tactics to try when attempting to track leads and establish a client base for your business, but Lindsey takes the guesswork out of the game so that you’re not just throwing spaghetti at the walls and seeing what “sticks.” She helps you to find the right vision for your brand and focus your efforts on only the initiatives that will truly move the needle for you. She breaks the stigma of trying to be everywhere and everything to everyone.”

- Jessie Ford, Owner, Untethered Design Studio, LLC