The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning
English | March 8, 2011 | ISBN: 0470548673 | 368 pages | MOBI | 2.62 MB
English | March 8, 2011 | ISBN: 0470548673 | 368 pages | MOBI | 2.62 MB
How leaders can use the right story at the right time to inspirechange and action
This revised and updated edition of the best-selling book ALeader's Guide to Storytelling shows how storytelling is one ofthe few ways to handle the most important and difficult challengesof leadership: sparking action, getting people to work together,and leading people into the future. Using myriad illustrativeexamples and filled with how-to techniques, this book clearlyexplains how you can learn to tell the right story at theright time.
- Stephen Denning has won awards from Financial Times, TheInnovation Book Club, and 800-CEO-READ
- The book on leadership storytelling shows how successfulleaders use stories to get their ideas across and spark enduringenthusiasm for change
- Stephen Denning offers a hands-on guide to unleash the power ofthe business narrative.