The Small Business Handbook for Social Media Marketing

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this guidebook on social media marketing!
Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one, or at least don’t know what it is.
People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.
Millions of users engage with different types of content across social media platforms every day. From a business standpoint, social media is a gold mine—a treasure trove of customers and potential sales waiting to be reached and generated.
And thousands of businesses are already making social media their new digital space for marketing and networking. From small businesses to large, multimillion corporations, social media is a tool that allows them to reach new heights and exponentially grow their business.
The best part is, you don’t need to have an in-depth background in marketing to add social media to your arsenal of marketing strategies.
All you need is some knowledge of the basics, a walk-through on creating an effective social media marketing plan, a marginal overview of the top platforms, and a proper guide to lead you every step of the way.
If you’re ready to incorporate social media into your marketing, then read this comprehensive guide to discover:

The power of social media marketing — and what not utilizing social media means for small businesses (hint: you’re missing out on so much!)

A complete guide to creating an effective social media marketing strategy, including steps to identifying the target audience, goal-setting, building customer relations, and more

How to take advantage of social media analytics to adjust your strategies and optimize your profile — and the importance of knowing which metrics to prioritize

How to use Facebook, Instagram, YouTube, Twitter, and LinkedIn for business, including tips on how to create an engaging business profile for each platform

Content marketing 101: tips on how to create and share value-added content for your business to attract more customers and keep them engaged

The role of search engine optimization (SEO) on the success of your digital marketing campaign — and how to properly utilize social media SEO to level your strategies up a notch

And much more.