The Social Video Marketing Guide Book: Steps to a Successful Social Media Video Marketing Strategy And How Do You Get Started

Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further disseminate it out to their social acquaintances. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.Video marketing is a digital marketing tool. It involves using videos to market your product or services online, increase brand awareness and audience engagement, and also reach new audiences with your message. Basically, it's about adding videos to your content marketing strategy.