The Ultimate Guide To Boosting Your Business On Etsy

Set up your online shop and start selling on Etsy. Find out more about ways to promote your business on this marketplace

What you'll learn

Specifics and main features of Etsy

How to choose a niche and find trendy items to sell on Etsy

Algoritm of setting up your shop: from designing shop's appearance to filling out listings and shipping profiles

Analysis of Etsy search algorithm

How to work with SEO for the marketplace

How to use Etsy analytics tool and to work with Google Analytics in the context of your shop

Social networks as extra ways to promote your Etsy shop

Etsy Ads and various advertising strategies for your business

How to set up sales and discounts and what to do if your shop is blocked

Communication with buyers and custom orders

Requirements

No background skills needed - just your wish to make your product seen and sold successfully on Etsy

Description

Do you want to set up your online shop and begin selling products? Are you looking for a huge potential customer base all over the world? Then Etsy is your can’t-miss opportunity!My name is Julia Gubanova and today I’ll teach you how to work with the Etsy marketplace. I’m a marketer and an Etsy promotion specialist, who advises individual entrepreneurs and companies on business development in B2C markets. I work as a Chief Marketing Officer at YS-ART and I have no doubt that my extensive background and expertise in the field will help you start selling successfully on Etsy.What will you learn in this course?After completing this course, you will know how to work with Etsy Marketplace: from designing a shop's appearance to filling out listings and shipping profiles.Explore valuable features of Etsy and learn how these benefits will help you earn money.Get the hang of Etsy analytics and start using Google Analytics for your shop.Learn how to work with SEO for your Etsy shop.Find out how to promote your Etsy shop on social media.Get to know about other advertising strategies for your business.Learn more about the benefits and functions of Etsy quickly and with pleasure.What do we offer in our course?Structured lessons with example questionsChecklist for listing and client portrait. Holiday Calendar.Why should you choose this course?Why should you choose us over other online Etsy courses?You will have the opportunity to learn about Etsy from the top internet marketing professionals.We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.More than 340,000 internet marketers have enrolled in our online courses.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.What else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseShould you be worried?Sign up now! Every second you wait can cost you customers and sales!This course comes with a 30-day money-back guarantee!Click the "take this course" button to start preparation today!

Overview

Section 1: Introduction

Lecture 1 What is Etsy? The Platform’s Audience and Features

Section 2: Getting Started in the Shop

Lecture 2 What is sold on Etsy?

Lecture 3 Analysis of Target Audience and Competitors

Lecture 4 How to Design Your Shop’s Appearance

Section 3: Etsy Search Algorithms

Lecture 5 How the Marketplace Search Algorithm Works

Lecture 6 Recent Changes in the Search Algorithm: What to Consider

Section 4: Working with SEO for the Marketplace

Lecture 7 Selection of Keywords for the Shop - Working with eRank

Lecture 8 Semantic Core Clustering

Lecture 9 How to Name the Sections of Your Shop and How Many There Should Be

Section 5: Listing Compilation

Lecture 10 How to Take a Good Product Photo that Will Help You Sell More

Lecture 11 How to Write the Title of the Listing

Lecture 12 Filling Listing Attributes - Where It is and Why It is Necessary

Lecture 13 How To Write a Product Description

Lecture 14 Product Variations - What They Are and How to Set Them Up

Section 6: Shipping Profiles

Lecture 15 How to Create a Shipping Profile

Lecture 16 Free Shipping - Whether It is Necessary, When to Use It, and Why

Section 7: Working with Analytics

Lecture 17 How to Use Search Analytics

Lecture 18 Connecting Google Analytics to Your Shop

Lecture 19 How to Work with Google Analytics Data in the Context of an Etsy Shop

Section 8: Working with Social Networks for an Etsy Shop

Lecture 20 Working with Pinterest

Lecture 21 Working with Facebook

Section 9: Launching Ads

Lecture 22 Etsy Ads

Lecture 23 Advertising Strategies for Etsy Shops on Social Media

Section 10: Sales and Discounts

Lecture 24 How to Set Up a Sale

Lecture 25 Holidays Discounts and Planning for Marketing Events

Section 11: Shop Analysis

Lecture 26 Listing Analysis: Which to Remove and Which to Republish

Lecture 27 How to Revive a Listing that Used to Have Good Conversions

Section 12: Shop Block

Lecture 28 Why a Shop Can be Blocked and How to Avoid It

Lecture 29 What to Do if Your Shop is Blocked

Section 13: Communication with the Buyer

Lecture 30 Returns

Lecture 31 Custom Orders

Section 14: Summary

Lecture 32 Final Lesson

Lecture 33 How to Leave a Review for the Course

Lecture 34 How to Get a Certificate

Business owners who want to learn how to sell online with the help of Etsy marketplace,Digital marketers who want to make promotion on Etsy part of their overall marketing strategy,All digital specialists who want to start advising individual entrepreneurs and companies on business development