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    3. Understanding and Profiting from Intellectual Property

    Understanding and Profiting from Intellectual Property

    Posted By: carlomarenco12
    Date: 30 Dec 2009 20:21:00
    Understanding and Profiting from Intellectual Property

    Understanding and Profiting from Intellectual Property:
    Palgrave Macmillan | 2008-05-15 | ISBN: 1403991723 | 256 pages | PDF | 1 MB

    This book discusses the strategic and managerial issues surrounding intellectual property (IP) and the international commercialisation of these embedded products in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP. The discussions are supported by relevant case studies and statistical data.






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