Upstream Marketing

It’s so much easier for customers to relate to and trust businesses that connect with them rather than a faceless corporation. In today’s digital world this represents a wonderful opportunity for you to stand out from the crowd. On the other hand, the infinite cyber ocean that is the Internet is a tough place to make a splash. How can you make your business stand out from the crowd?

The book that follows is a collection of selected articles on digital marketing. They offer practical insights that can give your startup or even your established company an edge with digital marketing. It is not a how to manual written in a-z order but if you can take to heart the principles found in this range of articles you will gain a clear vision. These articles will contribute greatly to your digital marketing expertise. Knowledge that you need to successfully market your product or service in today’s wired world.

In this book, here are the topics covered:
Thought Leadership – Four Steps to Becoming “Known”
The Recruitment Puzzle – Has Technology Solved it?
Newsletters – Key Lessons Learned
Email Marketing – How to Hit the Bullseye
Are Email Newsletters Effective?
Tips For an Effective Email Strategy In 2022
Social Media Engagement Best Practices for Your Business
Social Media Marketing – How to Turn “Likes” and “Follows” into Actual Sales
“True or False: Make the Customer Experience as Effortless as Possible.”
How to Turn Customers into Evangelists for Your Brand
Customer Personalization: It’s All About Relevancy and Timing
Your Clients Want to be Heard. Are You Listening?
Influencer Marketing Provides 600% Plus ROI and Is Fastest Growing Customer Acquisition Channel
Benefits of Employee Social Advocacy
Why “Promise Lots and Deliver More” is better than “Under Promise and Over Deliver”
Content Marketing Tips for Small Businesses
5 Copywriting Hacks - How to Write Copy that Sells
SEO Keyword Research, 5 Steps to Success
Digital Marketing Check List – 5 Essential Steps
Marketing Super Powers: Two Lessons in Behavioral Analytics
Predictive Analytics: What is it? And Why you May be Missing Out
How to Use Analytics to Improve Your Marketing Campaign
Watch the Feet. Not the Mouth: How User Experience (UX) Research Complements Your Web Analytics Data
Multitasking – Extraordinary Research Reveals Opportunity
How to Use White Papers for Marketing