Adobe Analytics: A Practical Guide for Newcomers

Gain insights into the entire customer journey by mastering Adobe Analytics and Customer Journey Analytics

What you'll learn
- Confidently navigate the Adobe Analytics and CJA interfaces to find the data and tools you need
- Build and interpret core data visualizations like fallout, flow, cohort, and Venn diagrams
- Answer complex business questions using advanced segmentation and custom calculated metrics
- Analyze the complete cross-channel user journey by stitching identities in Customer Journey Analytics
- Customize data views and components to tailor analytics to your specific business requirements
- Leverage AI and machine learning features like Segment Comparison to quickly uncover deep insights
- Create and share compelling reports, mobile dashboards, and data visualizations for stakeholders
- Extract and integrate Adobe Analytics data with external tools like Microsoft Excel using APIs

Requirements
- No prior experience with Adobe Analytics is required! This course is designed to guide you from the foundational concepts to advanced techniques. All you need to get started is:
- A curious mindset and a desire to make data-driven decisions
- Basic computer skills and comfort using a modern web browser (like Chrome, Firefox, or Edge)
- A stable internet connection to stream the video lessons and access the provided Adobe Analytics demo environment
- While any previous exposure to marketing concepts or other analytics platforms (like Google Analytics) can be helpful, it is not necessary. We start from the beginning and build your skills step-by-step

Description
Dive deep into the world of digital analytics and transform raw data into actionable business strategy with this comprehensive mastery course. Whether you're starting your analytics journey or looking to sharpen your existing skills, this curriculum is designed to make you a proficient expert in both Adobe Analytics and the powerful Customer Journey Analytics (CJA).

This course goes beyond simple definitions, focusing on practical application to solve real-world business challenges. You will begin by building a rock-solid foundation in Adobe Analytics, learning to navigate the Analysis Workspace with confidence. We’ll guide you through applying metrics, dimensions, and segments to uncover critical insights. You'll master the art of data visualization by building everything from line and bar charts to sophisticated fallout, flow, and cohort analyses that reveal how users truly interact with your digital properties.

From there, we will elevate your skills by exploring Customer Journey Analytics. You’ll understand how to perform true cross-channel analysis by stitching together user identities and leveraging curated Data Views. We'll demystify Adobe Experience Platform and show you how to conduct people-based analysis, build audiences for activation, and even use the AI Assistant to accelerate your workflow.

Finally, we advance your expertise by tackling the most powerful features of the platform. You will learn to build complex, multi-layered segments from scratch, create sophisticated calculated metrics using key functions, and customize components to fit your unique business needs. We cover advanced reporting techniques, data ingestion into tools like Excel, API access, and building mobile scorecards, ensuring you can deliver insights wherever your stakeholders are. By the end of this course, you will not just know the tools; you will be a data storyteller, capable of driving meaningful business growth.

Who this course is for:
- This course is designed for any professional who wants to harness the power of data to understand customer behavior and drive business growth. It is ideal for:
- Digital Marketers who want to measure campaign effectiveness, optimize funnels, and prove ROI
- Data Analysts & Business Analysts looking to master the Adobe suite and deliver deeper, more actionable insights
- Product Managers aiming to understand feature adoption, user retention, and the impact of product changes
- Marketing Managers who need to understand the complete customer journey and make strategic decisions based on data
- Aspiring Analysts who want to build in-demand skills and launch a career in digital analytics
More Info