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    https://sophisticatedspectra.com/article/drosia-serenity-a-modern-oasis-in-the-heart-of-larnaca.2521391.html

    DROSIA SERENITY
    A Premium Residential Project in the Heart of Drosia, Larnaca

    ONLY TWO FLATS REMAIN!

    Modern and impressive architectural design with high-quality finishes Spacious 2-bedroom apartments with two verandas and smart layouts Penthouse units with private rooftop gardens of up to 63 m² Private covered parking for each apartment Exceptionally quiet location just 5–8 minutes from the marina, Finikoudes Beach, Metropolis Mall, and city center Quick access to all major routes and the highway Boutique-style building with only 8 apartments High-spec technical features including A/C provisions, solar water heater, and photovoltaic system setup.
    Drosia Serenity is not only an architectural gem but also a highly attractive investment opportunity. Located in the desirable residential area of Drosia, Larnaca, this modern development offers 5–7% annual rental yield, making it an ideal choice for investors seeking stable and lucrative returns in Cyprus' dynamic real estate market. Feel free to check the location on Google Maps.
    Whether for living or investment, this is a rare opportunity in a strategic and desirable location.

    John Winsor, «Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business»

    Posted By: Alexpal
    John Winsor, «Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business»

    John Winsor, «Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business»
    Kaplan Business | ISBN 0793188369 | 2004 Year | CHM | 1,29 Mb | 304 Pages


    Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public's awareness. Since then, however, it has become increasingly clear that companies were approaching things backwards. And so the time has come to adopt a new set of objectives to move Beyond the Brand. In this book, learn what some of the most forward-thinking companies today do to develop aggressive, innovative growth.
    Marketing expert John Winsor makes a powerful case that consumers have developed a "brand immune system" that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use "bottom-up" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with right customers in their worlds, creating essential foundations for breakthrough innovation.

    While many recent titles such as The Tipping Point, Crossing the Chasm, and The Idea Virus, have highlighted the importance of certain customers in the marketplace, Beyond the Brand takes readers one step further, providing case studies, as well as practical step-by-step methods to engage these key voices in a dialogue that can fuel real product and marketing innovation.

    Readers will learn:
    * The Eight Steps to develop a bottom-up strategy.
    * How to identify and find new ways to listen to the key voices in the marketplace.
    * How to hone intuition and find inspiration to drive innovation.
    * How to find the company's center of gravity.

    The tools John Winsor outlines in Beyond the Brand are the very ones his company, Radar Communications, uses to help some of the most forward thinking companies to develop more aggressively innovative growth.

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