Big Data in Advertising - Explained in Plain English

A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.

What you'll learn
How what you share online can be used and collected by advertisers
Why companies look to collect data in the first place
What kind of data advertisers look to collect
Understand the kinds of laws and policies in place to protect people's data
Better understand all the different types of companies involved in the data collection and advertising delivery process
Learn from an industry expert
Analyze trends and news
Join students in over 120 countries
Learn about an industry on track to be worth over $330B a year by 2021
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry

Requirements
Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you're interested in, or a product you really like.
Know that digital and mobile advertisements exists
Know that data is used to better target ads to the target consumer
Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data
Description
Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.

This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

In this 35 minute course I cover the following topics:
What Personal Data (PII) is
What laws exist to regulate data collection
Different types of Data Categories that Advertisers look for
Demographic
Behavioral
Contextual
Retargeting
Location
How data is actually collected
Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.

Who this course is for:
Advertising professionals
students
business owners
data analysts
Anyone interested in learning more about big data and advertising