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    Big Data in Advertising - Explained in Plain English

    Posted By: lucky_aut
    Big Data in Advertising - Explained in Plain English

    Big Data in Advertising - Explained in Plain English
    Duration: 33m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 125 MB
    Genre: eLearning | Language: English

    A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.

    What you'll learn
    How what you share online can be used and collected by advertisers
    Why companies look to collect data in the first place
    What kind of data advertisers look to collect
    Understand the kinds of laws and policies in place to protect people's data
    Better understand all the different types of companies involved in the data collection and advertising delivery process
    Learn from an industry expert
    Analyze trends and news
    Join students in over 120 countries
    Learn about an industry on track to be worth over $330B a year by 2021
    Make smarter decisions about your digital advertising efforts
    Advance your career with a deeper understanding of the digital advertising industry

    Requirements
    Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you're interested in, or a product you really like.
    Know that digital and mobile advertisements exists
    Know that data is used to better target ads to the target consumer
    Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data
    Description
    Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.

    This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

    In this 35 minute course I cover the following topics:
    What Personal Data (PII) is
    What laws exist to regulate data collection
    Different types of Data Categories that Advertisers look for
    Demographic
    Behavioral
    Contextual
    Retargeting
    Location
    How data is actually collected
    Ad-Tech companies involved in the data & ad delivery process

    At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.

    Who this course is for:
    Advertising professionals
    students
    business owners
    data analysts
    Anyone interested in learning more about big data and advertising

    Big Data in Advertising - Explained in Plain English