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Doug Turk, Philip Bligh, «CRM Unplugged: Releasing CRM's Strategic Value»

Posted By: Alexpal
Doug Turk, Philip Bligh, «CRM Unplugged: Releasing CRM's Strategic Value»

Doug Turk, Philip Bligh, «CRM Unplugged: Releasing CRM's Strategic Value»
Wiley | ISBN 0471483044 | 2004 Year | PDF | 1,68 Mb | 224 Pages


Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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