MasterClass - Daniel Pink Teaches Sales and Persuasion

New York Times bestselling author Daniel Pink shares tactics for becoming a stronger motivator and communicator in his new MasterClass—all drawn from behavioral science for effective selling. Learn how to shift other people’s mindsets, motivate yourself and others, and persuade effectively by creating stronger connections. No matter your personality or your profession, gain tools to create better outcomes in all your interactions.

Daniel Pink has been exercising the art of persuasion for decades, first as a law school student and later as a political speechwriter for Vice President Al Gore. His bestselling books draw on behavioral science to help readers better understand how humans are motivated and gain tactics for more effective and ethical selling in dramatically changing business environments.

Named one of the most influential management thinkers in the world by London-based Thinkers 50, Daniel is the author of six books on business and human behavior, including two No. 1 New York Times bestsellers: Drive and To Sell Is Human.

In this online class, you’ll learn:

• How sales has evolved in an information-saturated business environment
• How to avoid outdated, ineffective, and unethical sales tactics
• How to create meaningful connections
• How to understand other people’s mindsets
• About cognitive biases
• How to navigate group discussions and dynamics
• How to motivate other people by finding common ground
• How to manage rejection
• How to motivate yourself
• How to apply improvisational skills to improve everyday interactions
• How to frame your conversations
• How to pitch products and ideas
• How to use timing to your advantage