An Overview on Digital Marketing and Technology Strategy

Compute the return on investment of Digital Marketing and learn the basics of Technology Strategy and Innovation.

What you'll learn

Advertising Metrics
Return on Advertising
Marketing Analytics
Media Performance
Digital Strategy
Media Strategy
Digital Advertising
Digital Marketing
Advertising Analytics
Technology Strategy

Requirements

Basic business notions
Basic Internet notions

Description

This short course is designed to empower the participant in the digital marketing landscape. It provides first a conceptual definition of digital marketing and its relevant for today's business environments. The course then explains the strategical framework and the different types of media as well as a description of media metrics. It also shows examples to compute return on investment for a Bank using Search Ads and Display Ads. Finally, the course provides a quiz to round-up the whole content of Section 1 of the course.

Section 2 of the course provides a glimpse into the concept of Technology Strategy aiming to connect it with Digital Marketing as an Innovation driven by the evolution of the way businesses use the Internet as a market and a medium for advertising.

Who this course is for:

Beginner business analysts
Beginner digital marketer
Beginner digital advertisers
Beginner digital business strategist