George T. Friedlob, Lydia L. F. Schleifer, Franklin J. Plewa, "Essentials of Corporate Performance Measurement"
Wiley Publishers | ISBN: 0-471-20375-0| 2002 Year | PDF | 1,26 Mb | 219 Pages
Wiley Publishers | ISBN: 0-471-20375-0| 2002 Year | PDF | 1,26 Mb | 219 Pages
“ | The primary objectives in this book are to 1. Explain the meaning of ROI and its components 2. Describe the use of ROI to analyze performance and contribute to decision making 3. Describe various forms of ROI and how they are used to evaluate investment activities 4. Describe ways to analyze sales revenues, costs, profits, and investment centers 5. Describe recent developments in ROI: return on information technology (ROIT) and return on technology investment (ROTI); 6. Describe residual performance measures such as residual income return on investment and economic value added (EVA) | ” |
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