Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides Paul A. Geroski, «Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets»
Jossey-Bass | ISBN 0787971545 | October 2004 | PDF | 208 Pages | 2,03 Mb
“This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore.” – Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School
“Fast Second will force cutting-edge leaders of big, established companies to totally rethink radical innovation. Conquering radical new markets is about timing and a smart strategy for scaling them up, not creating them.” – Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor, Stanford University, and coauthor, Competing on the Edge: Strategy as Structured Chaos
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