Digital Marketing 14 in 1 Course (Master Online Advertising)

Practical explanations with valuable tips and advice on how to accomplish efficient online marketing goals.

What you'll learn

How to effectively set up and publish online campaigns on different platforms

Requirements

No, there are not any requirements

Description

Google, Youtube, Facebook, Instagram, Snapchat, Reddit ad campaigns explained + Marketing metrics explained + Best SEO strategies + How to perform A/B split testing ads + Canva free graphic design tool + How to choose the proper fonts (12 in 1 course)

Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, and Snapchat Marketing and how to use Canva for graphics + how to choose proper fonts for you brand and which fonts there are. You will learn how to make and set up new campaigns on these platforms, track results and read metrics (we will cover the meaning of all relevant metrics). Furthermore we are going to take a look at the pros and cons of Facebook Ads' and Google Ads' platforms and try to help you on choosing which one is the best for your business. After this course, you will be able to design, set up and test your own different types of ad campaigns on Google, YouTube, Facebook, Instagram, Snapchat + perform a great SEO…

Facebook Ads (lectures):

Introduction and course description

How does an ad look like and what is it

Ads Manager interface explained

Types of campaigns

Setting up the campaign (Ad Set)

Setting up the campaign (Ad)

Reports and metrics

Instagram Ads (lectures):

Introduction and course description

Instagram's overview and some statistics

Tips for building your Instagram page

Where to start and one important condition

How to set up an Instagram campaign

Different ad sizes and recommendations

Snapchat Ads (lectures):

Introduction and course description

Snapchat's overview and some statistics

How to find Snap Ads Manager and its interface explained

Overview of the advanced mode in Ads Manager

Creating the campaign (with Snap Ad)

Creating the campaign (with Story Ad)

Creating the campaign (with Collection Ad) and Filter explained

Canva graphic tool explained (lectures):

What is Canva

Canva's home interface

How to design part 1

How to design part 2

How to export and different options

How to choose the proper fonts (lectures):

Typeface and Font difference

Serif fonts explained

Sans Serif fonts explained

Script fonts explained

Display fonts explained

IL1 test

How to choose the best font (advice)

Where to download the fonts

Google Ads (lectures):

Introduction and course description

What is Google Ads

Ad examples on Google

Google Ads' interface explained

Types of goals and campaigns

How to set up a Google Search Ad

How to set up a Google Display Ad

How to set up a YouTube Ad

Overview of Google campaigns (metrics and reports)

How to use Google Trends tool

How to use Google Alerts tool

How to preview your ads

Different types of keywords (important to know)

How to use Google Keyword Planner

Negative keywords explained

How to create a negative keyword list

Important to know about negative keywords

Facebook Ads vs Google Ads - which platform to choose? (lectures):

Introduction

Examples of Facebook Ads

Examples of Google Ads

Facebook Ads vs Google Ads part 1

Facebook Ads vs Google Ads part 2

Final words

Summary conclusion

Online advertising metrics explained (lectures):

Introduction

Cost Per Metrics (CPC, CPA, CPM. CPL, CPE…)

CPL, CPA, CPI, and Effectiveness explained

CTR, CR, ROI, and IR

Video Metrics (CPV, CPM, CTR, View Rate, Watch time…)

Important Marketing Terms & Conversion vs Conversion Value explained

Conclusion

YouTube Ads (lectures):

Introduction

Skippable in-stream ads explained

Non-skippable in-stream ads explained

Discovery (TrueView) ads explained

Bumper ads explained

Outstream ads explained

Sequence ads explained

Non-video ad formats explained

How to link your YouTube account with Google Ads

How to set up a YouTube campaign (step by step) part 1

How to set up a YouTube campaign (other video formats) part 2

A/B split testing for Facebook Ads & Google Ads explained (lectures):

What is split testing

Examples of split testing ads

Why is A/B testing so powerful

Important split testing rules

Ideas for Facebook and Google A/B testing

A most important rule for ad testing (rule #2 from the previous video explained)

Case study #1 (placement testing)

Case study #2 (delivery optimization testing)

Case study #3 (audience and ad creative testing - 2 variables)

Case study #4 Google Ads (demographics and ad variation tool)

Case study #5 Google Ads (test different parameters)

Facebook Lead Ads for Local Business (lectures):

What are the lead ads and how do they work

How to set up the lead ads for a local business (ad set level) part 1

How to set up the lead ads for a local business (ad level) part 2

How to set up the lead ads for a local business (form creation) part 3

Where can you find the collected data

Facebook Lead Ads vs Facebook Conversion Ads

SEO - Search Engine Optimization (lectures):

What is SEO

How does PageRank work

On-page factors explained (powerful SEO tips)

Off-page factors explained

E-A-T concept explained

What is the Answer Box and how to appear there

SEO tips (things to avoid)

Local SEO tips

How to Optimize for Voice Search

SEO tools (short overview)

Reddit Ads (lectures):

What is Reddit

How big is Reddit

Types of Reddit Ads

Video Ads explained

Reddit Ads Manager explained

Billing settings and managing accounts

Different objective types explained

How to set up the Reddit campaigns

Things to have in mind

Social Media Strategy (lectures):

What is a social media strategy and why is it important

Define social media marketing goals (step 1)

Learn everything you can about your audience – create a buyer persona (step 2)

Research your competition (step 3)

Determine which networks to use and how (step 4)

Set up and optimize your accounts (step 5)

Choose your core piece of content format (step 6)

Determine the best time to post (step 7)

Best timings to post on different social media (overview of the research)

Create a posting schedule (step 8)

Try to connect with the key influencers (step 9)

Build the cross-functional team (step 10)

Key points on how to improve your existing strategy

A list of all 10 steps summarized

Who this course is for:

People interested in promoting their social media page or website and those who want to learn to make Google, Facebook, Instagram and Snapchat ad campaigns and also use Canva graphic design creator