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    Marketing Across Cultures (Culture for Business Series)

    Posted By: friendsyou
    Date: 13 Jun 2009 10:29:14
    Marketing Across Cultures (Culture for Business Series)

    Marketing Across Cultures (Culture for Business Series)
    Fons Trompenaars Peter Woolliams | Capstone | 2004-11-05 | ISBN: 1841124710 | Pages: 354 | PDF | 6.8 MB

    The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.




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