Nina Jacob, «Intercultural Management : MBA Masterclass»
Nina Jacob, «Intercultural Management : MBA Masterclass»
Kogan Page | ISBN 0749435828 | 2003 Year | CHM | 0,5 Mb | 224 Pages
Kogan Page | ISBN 0749435828 | 2003 Year | CHM | 0,5 Mb | 224 Pages
Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.