September 2023
Su Mo Tu We Th Fr Sa
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Attention❗ To save your time, in order to download anything on this site, you must be registered 👉 HERE. If you do not have a registration yet, it is better to do it right away. ✌

Lynda - Learning Package Design

Posted By: U.N.Owen
Lynda - Learning Package Design

Lynda - Learning Package Design
Size: 443 MB | Duration: 1h 9m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand.

* Why is packaging important?
* What makes a successful package?
* Choosing a form that communicates the brand
* Finding a packaging vendor
* Designing and testing
* Typography choices
* Color considerations
* Materials, texture, and finishes
* Shelf appeal and consumer response

Lynda - Learning Package Design

No mirrors below please.