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Lynda - Social Listening for Marketers

Posted By: U.N.Owen
Lynda - Social Listening for Marketers

Lynda - Social Listening for Marketers
Size: 95 MB | Duration: 0h 34m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.

* Developing a strategic approach
* Integrating social listening into your marketing strategy
* Understanding the needs of your customers
* Fine-tuning how you search for content
* Using Hootsuite for social listening
* Social listening for research and insights
* Social listening for customer service
* Social listening for issues and crisis management


Lynda - Social Listening for Marketers

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