Intro to Marketing Technology

What you'll learn

Foundations of Digital Marketing Technology
Fundamentals of a Great Data Strategy
Which tools make the most sense for your product/service/business
Understand all types of marketing/ad technologies
Fundamentals of measuring results and KPIs for your marketing plans
How to make a successful digital plan
Marketing Funnel

Requirements

Excitement to learn!
No experience required
Suitable for all types of businesses (digital/physical products, services, B2B, B2C)
Love for Marketing, Data and Tech

Description

The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategies leveraging technology.



MarTech (Marketing Technology) and AdTech (Advertising Technology) – two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer?



With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer – this comprehensive course will help refine your marketing skills and take them to a whole other level.


In this course, you will learn about:


Website, Email and Media tools

Metrics, KPIs, Conversion Events, Goals, and how to reach your Business Objectives

Data driven Marketing and more!


MarTech (technologies you should be familiar with):

Analytics & Reporting

Content Management Systems

Customer Relationship Management

Email Campaign Management


AdTech (technologies you should be familiar with):

Data Management Platform

Attribution Modeling

DSPs, SSPs, and Ad Exchanges


Enroll today to become a digital marketing expert!



Who this course is for:

· New marketers trying to navigate 21st century marketing

· Digital Marketing working at Start ups and Fortune 500 companies

· Freelancers looking to gain new martech skills

Who this course is for:

Beginners to Digital Marketing
Beginners to Marketing Technology
Beginners to Advertising Technology
Those who want to be familiar with Digital
New marketers trying to navigate 21st century marketing
Digital Marketers working at Start ups and Fortune 500 companies
Freelancers looking to understand Marketing Technology
Those who want to be more Digital Marketing savvy