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    3. Market Research: Qualitative

    Market Research: Qualitative

    Posted By: lucky_aut
    Date: 4 Dec 2024 22:17:10
    Market Research: Qualitative

    Market Research: Qualitative
    Released: 12/4/2024
    Duration: 1h 52m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 244 MB
    Genre: eLearning | Language: English


    If you’re a modern-day marketer, you’re not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what’s going to motivate and drive them, and what they’re feeling as they’re making buying decisions, interacting with your products, or engaging with your brand. In this course, market research expert and best-selling author Sarah Weise walks you through the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. Sarah’s tactical course shows how to conduct a new research project, and covers topics like interviews, focus groups, diary studies, and ethnography. She also gives guidance on selecting the right methodology for your research and tips on moderating your groups.

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