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    3. Market Response Models, Econometric and Time Series Analysis [REPOST]

    Market Response Models, Econometric and Time Series Analysis [REPOST]

    Posted By: JohnB
    Date: 27 Jun 2009 03:59:28
    Market Response Models, Econometric and Time Series Analysis [REPOST]

    Market Response Models, Econometric and Time Series Analysis,
    Second Edition (International Series in Quantitative Marketing)
    by Dominique M. Hanssens
    Springer | ISBN: 1402073682 | PDF | 520 Pages | 7.99 MB

    This second edition of Market Response Models:
    -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.
    -splits the design of response models into separate chapters on static and dynamic models.
    -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.
    -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.
    -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.
    -includes a new chapter on sales forecasting.
    -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.

    This book is truly the foundation of market response modeling.




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