Marketing Information: A Strategic Guide for Business and Finance Libraries

“HIGHLY RECOMMENDED for anyone attempting to understand the marketing information landscape. . . . REQUIRED READING for business information professionals. COMPREHENSIVE in scope . . . covers free to fee resources and traditional print to Internet sources with a solid sense of authority and an inclusive approach towards all media formats. Helpful tips are sprinkled throughout the text and greatly aid the researcher in determining what additional functionality might be provided by a given resource.”

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