AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network

AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.



AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords



MORE than a book - a WORKBOOK. While other books on AdWords are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the ADWORDS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your Google AdWords advertising Campaigns, Groups, Ads, and Keywords. The book on AdWords 2017 is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area.

It's PRACTICAL. It explains ADWORDS in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to AdWords online advertising in 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS.