Launch a Product on Amazon FBA - Case Study

Transparent Collaborative Product Launch and the Journey to a Million in Sales

I am inspired every day by you, the community of Amazon sellers: entrepreneurial, supportive, ambitious and energetic. Your passion for building big and meaningful businesses is contagious, and I thrive on it every day. Seriously.



“If your dreams don’t scare you, they aren’t big enough.”



Years ago when I started selling on Amazon, I didn’t have the slightest clue that my life would be so impacted by Amazon sellers. I am so lucky to have met such incredible people.

OK, so I didn't want to sound like I'm giving an Oscars speech, but I want to give back to the community that has given me so much. I think that there are a few ways that I can do so: time, money, and coaching.

I want to bring you in on my latest project, which I am ambitiously calling, “The Million Dollar Case Study”.

In short, I am going to sell one million dollar’s in physical products via ecommerce. The best part is, I will document every step of the way.

In the end, we will donate all proceeds to a charity. It is going to be an amazing journey, and I want you to come along for the ride!



How We Will Get There

With the collaborative launch last year, we launched Jungle Stix—the bamboo marshmallow sticks that sold nearly $200k in the first year.

Here's a snapshot of our sales (on a monthly basis) from January 1st, 2016 through February 1st 2017. $203k in that time frame. I'll take that!