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    3. No Copy Advertising

    No Copy Advertising

    Posted By: Yuisk
    Date: 21 Jun 2008 16:53:11
    No Copy Advertising

    No Copy Advertising - Lazar Dzamic
    English | Rockport Publishers | April 2003 | ISBN: 2880467403 | 160 pages | PDF | 35 Mb


    No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

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