No Lie - Truth is the Ultimate Sales Tool
Barry Maher,«No Lie - Truth is the Ultimate Sales Tool»
McGraw-Hill | ISBN 0071435956 | PDF | 1,50 Mb | 193 Pages | 2003 Year
McGraw-Hill | ISBN 0071435956 | PDF | 1,50 Mb | 193 Pages | 2003 Year
No Lie – Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points.