Scaling For Success: A Practical Growth Blueprint

Scaling & Growth Strategies: From Cold Start to Global Expansion

What you'll learn
Understand the key differences between growth and scaling and learn when to prioritize each strategy.
Master the growth funnel (customer acquisition, conversion, retention) and optimize each stage for business success.
Design and implement product-led growth (PLG) strategies to build a self-sustaining growth engine.
Learn fundraising strategies, from Seed to Series A/B, and understand investor expectations at each stage.
Apply data-driven growth techniques and leverage AI to optimize business decisions.
Study real-world case studies (Dropbox, Slack, Airbnb, Netflix, etc.) and break down their scaling strategies.

Requirements
No prior business or technical background is required—this course is suitable for anyone interested in growth and scaling. Ideal for startup founders, marketing leaders, product managers, and growth professionals looking to scale their businesses. Having a basic understanding of business or marketing concepts will be helpful but is not required. Anyone interested in entrepreneurship, growth hacking, and data-driven decision-making will benefit from this course.

Description
Want to take your startup to the next level and scale successfully? This comprehensive course provides a structured, hands-on approach to business growth, covering key areas such as overcoming the cold start problem, leveraging network effects, product-led growth (PLG), data-driven decision-making, fundraising, and team scaling. Whether you are launching your first venture or looking to scale an existing business, this course equips you with the essential frameworks and tools for sustainable, high-impact growth.Taught by Yunfei (Fei Ma), Founder of Beta University, a Stanford alum, and a lecturer for Harvard’s entrepreneurship programs, this program is designed to help entrepreneurs accelerate traction, optimize business models, and achieve global expansion. Yunfei has helped incubate 200+ startups annually, guiding founders through the challenges of fundraising, scaling, and market positioning. The course draws insights from leading industry expertsand real-world case studies from unicorn companies like Dropbox, Airbnb, Spotify, Stripe, and more.What You'll Learn in This Course:- How to overcome the cold start problem and build an initial user base from scratch- Designing scalable growth engines to drive exponential success- Leveraging data and AI to optimize decision-making and market expansion- Mastering fundraising strategies to secure investment from early-stage to Series A and beyond- Developing network effects to increase product stickiness and user engagement- Building high-performance teams and scaling company culture effectively- Strategies for international expansion while mitigating scaling risks and localization challengesThis course is perfect for entrepreneurs, startup founders, growth hackers, product managers, and business leaderswho are eager to master scaling strategies and unlock hyper-growth potential. Whether you're building a tech startup, scaling an e-commerce brand, or refining your go-to-market strategy, this course provides practical, actionable insightsyou can apply immediately.Join now and take the first step toward scaling your startup with proven strategies and expert guidance!

Startup founders & co-founders looking to optimize growth strategies and scale their businesses.