William P. Belgard, Steven R. Rayner, «Shaping the Future: A Dynamic Process for Creating and AchievingYour Company's Strategic

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William P. Belgard, Steven R. Rayner, «Shaping the Future: A Dynamic Process for Creating and AchievingYour Company's Strategic

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The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance – plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson – to help businesses create a strong future. Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change – the strategic imperative – rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization.