T-shirts and Suits: A Guide to the Business of Creativity
T-shirts and Suits: A Guide to the Business of Creativity
Merseyside ACME | 2005 | ISBN 9780953825455 | 117 pages | English | PDF | 1.6 MB
Merseyside ACME | 2005 | ISBN 9780953825455 | 117 pages | English | PDF | 1.6 MB
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations.