The Manager's Guide to Strategy by Roger Formisano

Guide provides concepts, tools, and insights for effective strategy formulation; along with examples of successful and not-so-successful strategies from real companies. Softcover. DLC: Strategic planning.

From the Back Cover

How Top Managers Create and Implement Strategies that Benefit Their Companies and Their Careers

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals–what they are, how they were arrived at, how you can contribute to them, and what you can do to help achieve them.

Manager's Guide to Strategy provides you with proven, up-to-date concepts, tools, and insights for effective strategy formulation, along with myriad examples of successful and not-so-successful strategies from real companies. The latest results-focused volume in McGraw-Hill's bestselling Briefcase Books series, this step-by-step introduction to strategy and strategic planning will show you how to:

Formulate long-term goals, and create a plan to achieve those goals
Factor your best customers and their needs into every strategic decision
Evaluate and revise strategies to take advantage of new opportunities
Successful companies and managers recognize that strategy development is a continuous, iterative, and interactive process. Learn how to both think and act strategically–for the benefit of your organization, your customers, and your career–in Manager's Guide to Strategy.

Briefcase Books are written specifically for today's busy manager. Each book features eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

[Key Terms icon] Clear definitions of key accounting terms and jargon

[Smart Managing icon] How accounting smarts can help your department–and career

[Tricks of the Trade icon] How-to hints for efficient, effective use of accounting

[Mistake proofing icon] Advice for minimizing errors when "working the numbers"

[Caution icon] Warning signs of small accounting errors that could become disastrous

[For Example icon] Examples from a variety of companies, large and small

[Tools icon] Boxes where you'll find specific accounting tools and procedures


About the Author

Roger A. Formisano is a professor of executive education at UW-Madison, focused on the areas of strategy, leadership, governance, and mergers and acquisitions.