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    3. Customer Relationship Management

    Customer Relationship Management

    Posted By: hbirsaain
    Date: 1 Jun 2007 19:45:59
    Customer Relationship Management


    Customer Relationship Management (The Briefcase Book Series) by Kristin L. Anderson
    Publisher: McGraw-Hill; 1 edition (September 18, 2001) | 0071379541| PDF | 177Pages | 2.94MB

    This reader-friendly series is must read for all levels of managers
    All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
    As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.



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