On Web Typography (repost)
Jason Santa Maria, Ellen Lupton, "On Web Typography"
English | 2014 | ISBN: 1937557073 | 142 pages | EPUB | 8 MB
English | 2014 | ISBN: 1937557073 | 142 pages | EPUB | 8 MB
Contents: - How We Read - How Type Works - Evaluating Typefaces - Choosing and Pairing Typefaces - Typographic Systems - Composition. Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces. Jason Santa Maria wants you to see type beyond code or flourishes. You'll discover how typography shapes the way we read and how you can adapt the craft's practices for the screen. So go ahead. Choose, combine, and set typefaces with ease-and invite readers in.