In the tradition of Guerilla Marketing, the author shows how to build a business from zero to millions, as he has done on three different occasions–each in less than 12 months.

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

Praise for The Successful Leadership Development Program

This book provides the most comprehensive treatment to date of microeconometrics, the analysis of individual-level data on the economic behavior of individuals or firms using regression methods for cross section and panel data. The book is oriented to the practitioner. A basic understanding of the linear regression model with matrix algebra is assumed.

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.

As organizations become more global and less hierarchical there is a need for leadership to provide direction and cohesion and take companies through the organizational changes necessary for survival. This is a self-improvement course: readers can analyze their strengths and weaknesses with guidance on taking on new leadership roles, communicating change to employees, disturbing the organizational culture to make things happen, and mobilizing staff to pull in the same direction.