Internet-Enabled Business Intelligence by William A. Giovinazzo

92483

- Internet-enabled business intelligence: from planning to profit
- In-depth coverage of integration and key enabling technologies, including Java and XML
- Advanced analysis and profiling: understand customers better, and respond faster
- Clickstrean analysis: understanding how customers use your site
- Linking data warehouses to CRM and other enterprise/value chain systems

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.


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