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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Posted By: step778
Date: 19 May 2021 13:23:58
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Brendan Richardson, "Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process"
English | 2013 | pages: 196 | ISBN: 0230368824 | PDF | 2,6 mb

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

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