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Employer Branding: Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken

Posted By: step778
Employer Branding: Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken

Eva Böttger, "Employer Branding: Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken"
Deutsch | 2011 | pages: 423 | ISBN: 3834932027 | PDF | 4,2 mb

Brand Tuned: The new rules of branding, strategy and intellectual property

Posted By: First1
Brand Tuned: The new rules of branding, strategy and intellectual property

Brand Tuned: The new rules of branding, strategy and intellectual property by Shireen Smith
English | September 27th, 2021 | ISBN: 1788602692 | 176 pages | True EPUB | 1.31 MB

• A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?

Instagram: Growth Method For Marketing And Branding

Posted By: lucky_aut
Instagram: Growth Method For Marketing And Branding

Instagram: Growth Method For Marketing And Branding
Duration: 1h 50m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 798 MB
Genre: eLearning | Language: English

Advertising and Branding Basics (SAGE Back to Basics)

Posted By: yoyoloit
Advertising and Branding Basics (SAGE Back to Basics)

Advertising and Branding Basics
by SAGE Publications India Pvt. Ltd,;

English | 2021 | ISBN: ‎ 9391138950 | 285 pages | True PDF EPUB | 15.69 MB

Die Wirkung von Beziehungen im Influencer Branding

Posted By: hill0
Die Wirkung von Beziehungen im Influencer Branding

Die Wirkung von Beziehungen im Influencer Branding:
Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments

Deutsch | 2021 | ISBN: 3658354666 | 234 Pages | PDF EPUB | 28 MB

Social Media Marketing: Building Your Brand & Audience On Social Media

Posted By: lucky_aut
Social Media Marketing: Building Your Brand & Audience On Social Media

Social Media Marketing: Building Your Brand & Audience On Social Media
Duration: 3h 43m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 1.47 GB
Genre: eLearning | Language: English

Create a portfolio that shows your value and wins you clients

Posted By: lucky_aut
Create a portfolio that shows your value and wins you clients

Create a portfolio that shows your value and wins you clients
Duration: 44m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 530 MB
Genre: eLearning | Language: English

Multisensuelle Unternehmenskommunikation: Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

Posted By: step778
Multisensuelle Unternehmenskommunikation: Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

Andrea Haug, "Multisensuelle Unternehmenskommunikation: Erfolgreicher Markenaufbau durch die Ansprache aller Sinne"
Deutsch | 2012 | pages: 292 | ISBN: 3834926922 | PDF | 2,7 mb

Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung

Posted By: step778
Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung

Franziska Völckner, C. Willers, Torsten Weber, "Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung"
Deutsch | 2010 | pages: 361 | ISBN: 3834919780 | PDF | 4,0 mb

Identitätsbasierte Markenführung professioneller Sportvereine

Posted By: step778
Identitätsbasierte Markenführung professioneller Sportvereine

Michael Schade, "Identitätsbasierte Markenführung professioneller Sportvereine: Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit"
Deutsch | 2011 | pages: 269 | ISBN: 3834932221 | PDF | 3,3 mb

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Posted By: AvaxGenius
Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience by Martin K.J. Waiguny
English | PDF,EPUB | 021 | 349 Pages | ISBN : 3658322004 | 18.4 MB

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters.

The Art of Digital Branding

Posted By: DZ123
The Art of Digital Branding

Ian Cocoran, "The Art of Digital Branding"
English | 2007 | ISBN: 1581154887 | EPUB | pages: 272 | 3.5 mb

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Posted By: First1
Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly A. Whitler
English | September 7th, 2021 | ISBN: 0231189001 | 264 pages | True EPUB | 4.09 MB

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.

Drivers of User Engagement in Influencer Branding

Posted By: hill0
Drivers of User Engagement in Influencer Branding

Drivers of User Engagement in Influencer Branding:
An Empirical Analysis of Brand-Related User-Generated Content on Instagram

English | 2021 | ISBN: 3658346507 | 237 Pages | PDF | 6 MB

Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation

Posted By: step778
Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation

Werner Süss, Ansgar Zerfaß, Lisa Dühring, "Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen"
Deutsch | 2011 | pages: 185 | ISBN: 3834924040 | PDF | 3,9 mb