The People Business

by Annabel Dunstan (Author),‎ Imogen Osborne (Author)

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

Review
"The People Business is a fascinating look into the world of internal communications, acknowledging its humble beginnings while looking ahead to its continuing evolution as a critical business function. The People Business is packed full of insight and practical tips - a must-read for any IC professional." (Helen Deverell, Director, HD Communications)

"I thoroughly recommend reading The People Business if you're serious about your communications career. It's packed full of advice and ideas and accurately reflects the vibrancy of working in this field." (Rachel Miller, Director, All Things IC)

"Running a business has never been more complicated. Being able to deal with fast-changing external risk demands a clear understanding of your internal audience. That's part of what Q&R do; and that understanding is what Annabel Dunstan and Imogen Osborne have shared in this timely and vital book." (Ian Henderson, CEO of communications agency AML Group)

"A clear, simple, easy-to-read, case-study-led book for anyone who wants to unlock the secrets of internal communications and employee engagement. I believe that real-life examples always give the deepest insights; this is great content for practitioners, experts and novices alike." (BJ Cunningham, speaker, brand guru and renowned entrepreneur)

"Dunstan and Osborne have assembled an outstanding group of people at the leading edge of thinking and practice in engagement communications. Page after page of provocative ideas and practical insight make The People Business a landmark book in the development of the craft of workplace communications." (Liam FitzPatrick, Managing Partner, Working Communication, and co-author of Internal Communications, also published by Kogan Page)

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.