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  3. Public Relations Metrics: Research and Evaluation

Public Relations Metrics: Research and Evaluation

Posted By: DZ123
Date: 12 Jan 2020 20:21:37
Public Relations Metrics: Research and Evaluation

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic, "Public Relations Metrics: Research and Evaluation"
English | 2008 | ISBN: 0805862722 | PDF | pages: 345 | 2.4 mb

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
UPWARDS