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    3. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy

    Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy

    Posted By: venn221001
    Date: 8 Jul 2009 12:33:37
    Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy

    Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
    English | Routledge | 1 edition (April 6, 2009) | 144 pages | ISBN : 0789001411,9780789001412 | PDF | 1.08MB


    Product Description:

    Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
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