Inside Live Events: Your Playbook for Mastering the Experience
Inside Live Events: Your Playbook for Mastering the Experience by Bob Priest-Heck, Carrie Freeman Parsons
English | January 21, 2025 | ISBN: 8886452616 | 300 pages | PDF | 10 Mb
English | January 21, 2025 | ISBN: 8886452616 | 300 pages | PDF | 10 Mb
The ultimate resource for learning how to design, plan, build, and manage extraordinary events!
Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world’s leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever. Inside Live Events lifts the curtain on how to create successful large events—such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help you
- create memorable experiences,
- design moments and events that matter,
- connect people who will change the world,
- plan effective experience marketing.
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