Playbook For Sales & Negotiation Glossary

Book Description
Master Sales & Negotiation with This Ultimate Glossary – Close More Deals, Win Better Terms, and Dominate Every Business Discussion!
The Playbook For Sales & Negotiation Glossary is the definitive guide for sales professionals, negotiators, and entrepreneurs who want to dominate deals and maximize revenue. Featuring 800+ key terms, this book covers lead generation, objection handling, contract negotiations, and advanced tactics like BATNA, anchoring, and win-win strategies.
Why This Book?
✔ Comprehensive – From cold calling and CRM strategies to high-stakes negotiation techniques, every concept is explained clearly.
✔ Actionable – Straight-to-the-point definitions for immediate use in pitches and negotiations.
✔ For All Levels – Perfect for beginners learning sales fundamentals or experts refining negotiation skills.
✔ Proven Techniques – Includes SPIN Selling, Challenger Sale, MEDDIC, and consultative selling.
Key Sections:
✅ Sales Fundamentals – Prospecting, pipeline management, buyer personas.
✅ Negotiation Tactics – BATNA, framing, concessions, deadlock breaking.
✅ Contracts & Pricing – SLA agreements, discount strategies, payment terms.
✅ Post-Sale Success – Customer retention, upsell opportunities, churn reduction.
Perfect For: Sales teams, entrepreneurs, business students, and negotiation coaches.