Business Digitalization
Pantea Foroudi, "Business Digitalization "
English | ISBN: 1032512350 | 2023 | 202 pages | EPUB, PDF | 2 MB + 3 MB
English | ISBN: 1032512350 | 2023 | 202 pages | EPUB, PDF | 2 MB + 3 MB
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience.
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