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The Handbook of Strategic Communication

Posted By: hill0
The Handbook of Strategic Communication

The Handbook of Strategic Communication (Handbooks in Communication and Media)
by Carl H. Botan

English | 2021 | ISBN: 1118852141 | 394 Pages | PDF | 9 MB

The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic multidisciplinary field.

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