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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

Posted By: step778
Date: 14 Dec 2017 13:15:24
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

Paich Mark, Corey Peck, Jason Valant, "Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics"
2009 | pages: 314 | ISBN: 1420087703 | PDF | 5,7 mb

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

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