Beyond Mental Triggers: Rethinking Copywriting for Local Businesses

Welcome to the beginning of a transformative journey into the world of copywriting. If you’re a local business owner, journalist, or marketer looking for an alternative to copywriting strategies dominated by triggers and generic formulas, this book is for you. In this guide, we’ll dive deep into a critical, customer-centric approach, offering valuable insights into how to craft copy that reflects your business’s true values and genuinely resonates with your local customer base.

I understand that the current scenario may seem saturated with advice that promotes the repetition of worn-out formulas and the indiscriminate use of mental triggers. That is why I am bringing my perception to update these concepts, making your life easier and helping you stand out in an increasingly competitive market. This book is not just a summary of knowledge; it is an original contribution to rethinking how we communicate with our customers.

Here, you’ll find carefully structured chapters that guide you through key concepts and innovative copywriting strategies. From demystifying the fallacy of triggers in non-digital products to exploring ethical and responsible methods of communication, each section is designed to build on the previous one, forming a cohesive and comprehensive guide.

WHAT CAN YOU EXPECT FROM THIS BOOK?
- A critical view of the current copywriting scenario , highlighting the importance of moving away from ready-made formulas and mental triggers.
- Practical strategies that demonstrate how to deeply understand your local customer and communicate the real value of your products or services.
- Authentic storytelling techniques , allowing you to create a genuine emotional connection with your customers.
- Tips for developing localized content , highlighting the uniqueness of your business and promoting the local community.
- A practical action plan to rethink your copywriting strategies, aiming for a more authentic and customer-centric approach.

I invite you to approach this book with an open mind, prepared to challenge established concepts and explore new possibilities. By the end of this journey, you will be equipped with the knowledge and tools necessary to create copy that not only sells, but also builds lasting and meaningful relationships with your customer base.

Get ready for a journey of discovery, innovation and success. Let’s redefine the future of copywriting for local businesses together.

Yours sincerely

Reginaldo Osnildo