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    Marketing Science Fictions

    Posted By: eBookRat
    Date: 22 Jan 2025 15:21:01
    Marketing Science Fictions

    Marketing Science Fictions
    by Robert Cluley
    English | December 19, 2024 | ISBN: 1529233380 | 192 Pages | True epub | 7,04 MB

    This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.

    The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.

    This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.

    eBook Details:

    Robert Cluley
    192 Pages
    6 - 7 Hours to read
    83k Total words
    Release Date: December 19, 2024
    ISBN-13: 9781529233384
    ISBN-10: 1529233380
    Language: English
    Format: epub
    File size: 7,04 MB
    UPWARDS