«Introduction to C++ for Financial Engineers: An Object-Oriented Approach»
D. Duffy | Wiley | ISBN: 0470015381 | Dec 13, 2006 | 438 pages | PDF | 1.7 Mb

This book introduces the reader to the C++ programming language and how to use it to write applications in quantitative finance (QF) and related areas. No previous knowledge of C or C++ is required.

A fresh look at proven ways to protect your wealth from the author of the classic Bear Markets book
Harry Schultz has been identifying bear market warning signals and teaching people how to prepare a profitable survival portfolio in light of these signals for over thirty-five years through his highly acclaimed newsletter, The International Harry Schultz Letter, which reaches subscribers in over ninety countries.

The writer H. P. Lovecraft (1890 - 1937) is known as the father of modern American horror. He took horror away from the Christian centered dark fantasy of the 19th century (i.e. cross-fearing vampires, tormented ghostly souls) and replaced it with an uncaring universe of horrible monsters and terrible alien gods. Central to Lovecraft's universe were the Great Old Ones, immense beings, often of incredible intelligence, that rule time and space. These creatures await a time when the "stars are right" to return to power on Earth, often aided by deranged, evil cultists. World wide conspiracies and hidden, alien societies abound. Lovecraft was also capable of more intimate horror. Strange, amorphous things hide in cellars or attics, and unearthly voices echo deep inside crypts.
At the same time, Lovecraft also created the Dreamlands, a sometimes horrific, sometimes beautiful world that is one of the most interesting fantasy realms ever developed. Influenced by Lord Dunsannay, this is the world where your sleeping self goes when you dream. It's a world of castles and sailing ships, ruins and monsters.

The ultimate source for risk management information. Before entering into any investment, the risk of that venture must be identified and quantified. The Handbook of Risk provides in-depth coverage of risk from every possible angle and illuminates the subject by covering the quantitative and and behavioral issues faced by investment professionals on a day-to-day basis. This valuable reference offers a prescriptive and descriptive treatment of risk management for those looking to control, contain, and minimize the risk of their investments.

Now translated into 11 languages! This reader-friendly, icon-rich series is must reading for all managers at every level

All managers, whether brand new to their positions or well established in the corporate heirarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

The Manager's Guide to Effective Meetings is a hands-on guide to planning and conducting meetings that fellow professionals will want to attend. It provides techniques for keeping a meeting focused and on target, reveals latest tools for meeting "virtually," and more. This latest addition to the popular Briefcase Books series will prove invaluable to anyone who has to plan or conduct meetings, in any environment.

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.

The groundbreaking follow-up to the international bestsellera hands-on guide to putting McKinsey techniques to work in your organization

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into actionThe McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.

Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.

Project management strategies for meeting Six Sigma project goals–on time and on budget. The Six Sigma Project Planner shows Six Sigma Black Belts and Green Belts how to use project management tools to complete Six Sigma improvements on time and on budget. The Planner provides dozens of reproducible project management tools for following the proven Define-Measure-Analyze-Improve- Control (DMAIC) process improvement format.

Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget

Industrial development of software systems needs to be guided by recognized engineering principles. Commercial-off-the-shelf (COTS) components enable the systematic and cost-effective reuse of prefabricated tested parts, a characteristic approach of mature engineering disciplines. This reuse necessitates a thorough test of these components to make sure that each works as specified in a real context.

Beydeda and Gruhn invited leading researchers in the area of component testing to contribute to this monograph, which covers all related aspects from testing components in a context-independent manner through testing components in the context of a specific system to testing complete systems built from different components. The authors take the viewpoints of both component developers and component users, and their contributions encompass functional requirements such as correctness and functionality compliance as well as non-functional requirements like performance and robustness.

Overall this monograph offers researchers, graduate students and advanced professionals a unique and comprehensive overview of the state of the art in testing COTS components and COTS-based systems.

Zongmin Ma, «Advances in Fuzzy Object-Oriented Databases: Modeling and Applications»
Idea Group Publishing | ISBN: 1591403847 | 2004-11-01 | 354 pages | PDF | 3.3 Mb

Collecting the latest research results from the leading researchers in the field of fuzzy object-oriented databases, Advances in Fuzzy Object-Oriented Databases: Modeling and Applications provide a single source for current research and practical applications in fuzzy object-oriented databases. This book includes major aspects of fuzzy object-oriented database modeling - conceptual, logical and physical, as well as details of implementations and applications.

ABA, «American Bar Association Family Legal Guide, Third Edition»
Random House Reference | ISBN: 0609610422 | 3rd ed (April 27, 2004) | 816 pages | PDF | 1.5 Mb

The American Bar Association Family Legal Guide is the most comprehensive and authoritative legal resource available for the layperson. Revised and updated, it helps readers steer clear of legal pitfalls and achieve a better understanding of their rights and responsibilities under the law.
·Covers a wide range of legal areas, including family law, home ownership, small business, consumer credit, wills and estates, and the rights of older Americans ·Revision includes new chapters on computer law and health law ·Follows a straightforward question-and-answer format featuring sidebars, bulleted focal points, and charts and graphs ·Thoroughly prepared and reviewed by top legal experts

Manfred Drosg, «Dealing with Uncertainties: A Guide to Error Analysis»
Springer | ISBN: 3540296069 | 1 edition (January 2007) | 190 pages | PDF | 1 Mb

Dealing with Uncertainties proposes and explains a new approach for the analysis of uncertainties. Firstly, it is shown that uncertainties are the consequence of modern science rather than of measurements. Secondly, it stresses the importance of the deductive approach to uncertainties. This perspective has the potential of dealing with the uncertainty of a single data point and of data of a set having differing weights. Both cases cannot be dealt with the inductive approach, which is usually taken. This innovative monograph also fully covers both uncorrelated and correlated uncertainties. The weakness of using statistical weights in regression analysis is discussed. Abundant examples are given for correlation in and between data sets and for the feedback of uncertainties on experiment design.